Wuunder GreenChoice
Sustainable delivery = higher conversion and customer satisfaction
Improve your checkout experience by making it more sustainable with Wuunder GreenChoice. Our smart checkout solution increases conversion and customer satisfaction, optimises warehouse activities, and reduces CO₂ emissions by consolidating deliveries in the last mile.
Wuunder GreenChoice is the smart optimisation for your checkout, cleverly combining sustainability, efficiency and cost savings. Wuunder GreenChoice is de slimme optimalisatie voor je checkout die duurzaamheid, efficiëntie en kostenbesparingen combineert.
Lower CO₂ emissions
Lower emissions by consolidating trips
Lower fulfilment peaks
Decrease peak load in your warehouse
Higher conversion rate
Customers value freedom of choice and sustainability
Positive delivery experience
Fewer failed delivery attempts
What is Wuunder GreenChoice
Wuunder GreenChoice is the smart shipping solution that helps your business become more sustainable, efficient and more cost-effective. In the checkout, your customer will have the option to select a green delivery day, on which a carrier is likely to already be in the area.
By cleverly bundling deliveries, GreenChoice ensures that the carrier can deliver more parcels per route. This means fewer delivery vans in the streets, less CO2 and fewer kilometres driven.
By optimising transport movements and bundling deliveries, actively contribute to a greener future while improving your business processes, as GreenChoice can also help to smooth out the peak loads in your warehouse.
Reliable delivery at the agreed time
With Wuunder GreenChoice, your customers receive their parcels when it fits their schedule best. By bundling deliveries and working with green delivery days, the chance of successful delivery increases and customer satisfaction improves. Fewer missed deliveries, less frustration – more control for your customer.
Avoid peaks and create more stability for your operations
Wuunder GreenChoice is a smart checkout solution that intelligently plans orders based on postal code and delivery day. This smooths out peaks in the warehouse and customer service and creates a predictable, balanced operation. This enables more efficient staff planning and ensures a smooth fulfilment process, day after day.
What are the benefits?
Deliveries are intelligently bundled by postcode and carrier with Wuunder GreenChoice. This means that delivery vans drive fewer kilometres, routes are more efficient and CO₂ emissions are demonstrably reduced. As a company, you show dedication towards a greener future and can substantiate your sustainability ambitions with measurable results.
Not just regular green, scientifically proven green
Wuunder GreenChoice was developed based on insights from sustainable logistics and behavioural psychology. Additional university research from the Rijksuniversiteit Groningen is currently being conducted into the impact on consumer behaviour, CO₂ reduction and conversion. Would you like to receive updates on the results? Please fill in your email address and we will send you the insights as soon as they are available (Q4 2025).
Please keep me updated on the research
How it works
Wuunder GreenChoice works intelligently at every step of the delivery process:
During checkout
When a customer proceeds to checkout, the system analyses all available information from the Paazl checkout (available carriers, delivery services) together with specific details of the order (postcode, dimensions of the shipment, country of delivery).
Intelligent matching
This data is sent to the Wuunder GreenChoice engine, which uses collective data from all customers to find optimal delivery matches (in accordance with GDPR regulations, of course). The system starts by searching for matches in the most specific postcode area and can expand to broader areas if necessary, taking into account all relevant delivery variables.
Smart recommendations
When matches are found, these options appear as GreenChoice options in the checkout. Customer selects their preferred option.
Optimised delivery
Carriers can deliver multiple parcels while they are already in the area, reducing the number of kilometres and increasing efficiency.
Get started with Wuunder GreenChoice in 3 steps
Step 1: Integrate the Paazl Checkout Widget
Make your checkout instantly smarter and more customer-friendly with our unique Paazl Checkout Widget. This solution offers a comprehensive and flexible delivery menu in your own checkout. Consumers can effortlessly choose from options such as home delivery, pick-up points or in-store delivery – including a store locator, interactive maps, calendar and expected delivery times.
Step 2: Activate Nominated Delivery Day at checkout
Offer your customers the option to choose their own delivery day.
Step 3: Connect via the REST API
Connect your systems to the Wuunder GreenChoice engine via the REST API. This ensures that all relevant order and shipping data is exchanged automatically and securely. You can now make optimal use of smart order planning and immediately benefit from more efficient, sustainable deliveries.
That’s all!
With Wuunder GreenChoice in your checkout, you can benefit from more efficient operations, satisfied customers and a reduction in CO₂ emissions.
